We’re building the journal we wish we had.
Three traders, one spreadsheet, a few bad blow-ups, and the conviction that trading software could be much better than it was.
How we got here.
Three traders, one spreadsheet.
Sarah, Marcus, and Lin — all active traders — kept emailing the same 120-column spreadsheet to each other. Someone said: 'This should be a product.'
First private beta.
12 traders. Ugly UI. But the logging flow was already sub-10 seconds. A futures trader found a 3.2× expectancy pocket in week 2 and told everyone.
Public launch, self-funded.
No VC. No ads. Just a waitlist of 2,400. We turned down three funding offers that quarter because we didn't want investors who'd ask us to add dark patterns later.
Risk engine shipped.
The kill-switch. The feature that made prop-firm traders switch. 14,000 accounts added in the three months after.
First Monte Carlo backtest.
Rewrote the backtest engine in WGPU. 10,000 paths in 3 seconds on a single GPU. Algo traders finally took us seriously.
SOC 2 Type II.
Completed full audit. Published a transparency report. The boring compliance work that most users never see but every serious user asks about.
47,000 traders. Still small.
Still self-funded. Still 23 people. Still shipping 180+ deploys per month. The product keeps getting sharper, not bigger.
Twenty-three people. No recruiters.
Every engineer trades. Every designer trades. The person who writes support replies trades. We only hire people who use the product.
Four beliefs we refuse to compromise on.
Every decision backed by what the numbers say, not what we wish they said.
If a feature doesn't make a real trader better, it doesn't ship.
We release often, listen hard, and fix fast. The changelog is public for a reason.
Clear pricing. One-click cancel. If the product is good, you'll stay.
Built for traders. By traders.
Try the platform free for 5 days. Card required. Cancel anytime.