How we think.
A public log of the decisions we've made, the ones we've rejected, and the beliefs behind them.
What the industry believes, and what we believe.
Traders don't need more data. They need better questions.
Dashboards aren't the product. The product is the one question you should be asking this week that you're not. Intelligence exists to find that question.
Discipline is a system, not a virtue.
Telling a trader to 'just follow the plan' has never worked. Architectures that make the right thing easier than the wrong thing — those work. We build architectures, not lectures.
Simplicity is expensive.
Every feature removed has 10× more engineering discussion than every feature added. We optimise for what you remove, not what you ship.
The user is more sophisticated than you assume.
Traders who size $10k contracts know what Sharpe is. They don't need 'Sharpe explained like you're 5.' They need the Sharpe calculation to be right. Respect the user.
The public ledger.
Every major product call — accepted, rejected, shipped — with its reasoning and outcome.
We chose not to build an 'AI trade advisor'
LLMs hallucinating trade setups is a compliance nightmare and a product failure mode. Instead we built Intelligence: a pattern engine that shows you what your own data proves.
Unlimited screenshots on all paid plans
Storage costs real money. But charging per-screenshot meant users didn't attach them — and the journal became less valuable. The right answer was to eat the cost.
We kept the free tier real
Most SaaS free tiers are teasers designed to frustrate. The free tier should solve a real problem — logging 100 trades/month with full analytics.
Playbook versioning over editable playbooks
The obvious thing is to let users edit playbooks in place. The correct thing is to version every change so users can see how their thinking evolved.
No paid placement in the Playbook Library
We could charge educators to feature their playbooks. Easy money. But the moment we do, the Library stops being useful — it becomes an ad channel.
Updated quarterly · 5 public decisions logged
"We don't ship what's easy to build. We ship what's correct to build. The difference is usually 4× more engineering hours — and 100× more user trust."
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Our design principles, engineering posts, and data ethics policy are all public.